project 5

Jennie Vee

I built and designed branding for The Jennie Vee website and that helps to promote her fashion brand in a playful way.

🔥 Brand Identity

The site’s dark, moody color palette, raw photography, and distressed textures perfectly embody Jennie’s signature style. Every detail—from bold typography to the high-quality imagery—feels intentional and keeps the focus on her music and fashion.

🔥 Colours

The colours chosen reflect Jennie Vees personality and vibrant nature.

🎸 Navigation

The menu is kept minimal, with the bare essentials:
Shop, Music, About, and Contact. It keeps things streamlined, making it easy to dive straight into her fashion merchandise and music without distractions.

🔥 Logotype

The Jennie Vee Brand logotype, is her own personal handwriting.

💎 E-Commerce

The shop is well-structured and visually driven, with large product images and clear descriptions. It doesn’t feel like a generic merch store—it feels curated, stylish, and exclusive, which aligns with her personal brand. The checkout flow is smooth, and the limited-edition collabs add a sense of urgency and exclusivity.

⚡ Strong Visual Engagement

The site is bold yet uncluttered, letting the visuals do the heavy lifting. The punchy, direct copy keeps engagement high, and the integration of her music and fashion feels organic rather than forced.

🔧 Dynamic Elements

A few subtle motion effects—like hover animations, parallax scrolling, or smoother transitions—could add energy and make the experience feel more immersive.

📱 Mobile Experience

The site is mobile-friendly, with adequate spacing and larger tap targets to improve usability.

📢 Call-to-Actions

A few CTAs (like “Shop Now” or “Listen”) could stand out more visually, with stronger microcopy that encourages immediate action.

Conclusion

Overall, I have captured the Jennie Vee brand site as a solid blend of rock-and-roll attitude and clean, modern design. It’s visually striking, easy to navigate, and aligns beautifully with her brand. With a few refinements—like more interactive elements, stronger CTAs, and deeper storytelling — it could be even more immersive and engaging.

  • Collage 1.

  • Collage 2.

  • Collage 3.

    Collage 3.

  • Collage 4.