project 3

Research & Usability:

I began with in-depth user research and usability testing to uncover B2B users' specific needs and pain points, which informed my design strategy. A major project involved redesigning the site’s information architecture to help users quickly and easily find the products or services they needed.

I also enhanced the platform’s advanced search functionality with:

  • Tailored filters, enabling users to pinpoint relevant suppliers and products efficiently.

  • To boost engagement, I optimized call-to-action buttons and streamlined the inquiry process, simplifying lead generation.

  • Additionally, I ensured the platform was fully responsive, delivering assets to front and backend developers to guarantee seamless performance across desktop and mobile devices.

These improvements increased user satisfaction, reduced bounce rates, and boosted lead conversions by simplifying the inquiry and response process. I also introduced and maintained new B2B-focused features based on insights from design-thinking workshops, keeping the platform aligned with user needs and evolving industry trends.

wlw.de

UX/UI Designer for wlw.de & Visable.com, a leading B2B platform connecting businesses with suppliers across industries. I focused on enhancing the user experience, optimizing site functionality, and creating seamless interactions to help professionals find the right suppliers efficiently.

User Journey Mapping:

Some findings during our research uncovered that the ‘company profile page’ on wlw.de can be accessed through several user journeys:

1. Search Engine Results Page (SERP):
This includes both the unified search and the older search system (while the best approach is still being determined).

2. Direct Access via Google:
Users may arrive at the company profile directly from search engines.

3. Product Detail Page:
Users navigating through product details can also reach the company profile.

We have considered how the visual design aligns across these journeys? And that the company profile pages appearance could adapt based on the entry point?

Stepping back to think strategically about the direction we want to take with the UI. Some things that are to be considered:

- We should follow Material Design guidelines in the future?

- What would the "ideal" state-of-the-art UI for wlw.de look like (WIP)?

Our pages are functional but far from perfect, and aligning
on a clear vision might help us move forward more effectively.

visable.com

I worked on the general maintenance for visual UI assets of the Visable.com website, for job listings and imagery updates.